Music executive, Michael Collins Ajereh, popularly known as Don Jazzy, has denied allegations that his record label, Mavin Records prioritises some artists over others in terms of promotion and other opportunities.
Speaking in a recent episode of the Crea8torium podcast, the music producer said it made no sense that a record label would invest in an artist and ignore the artist in a bid to promote another.
He claimed that the artists who are not making waves and releasing fewer songs in Mavin are responsible for their decisions and not the record label.
He also claimed that imposter syndrome and overthinking are responsible for the allegations of neglect by artists who assume their colleagues are treated better.
“We do see lots of comments that we do not prioritise some artists. But that isn’t true. It’s like I would just carry my money and just throw it away, just lock it inside somewhere. We obviously, invest in people to make us and themselves money.
“So, the idea that we would have artists and not want to prioritise them is not real. If you see an artist in Mavin and the artist only releases one or two songs in a year, just know that it is the artist’s decision. If the artist has 1 million songs and they want to release them, we can release them. Most of them actually have imposter syndrome. It’s normal. We are all human beings, so sometimes they can panic and overthink things. But there is no such thing as prioritising one artist over another,” Jazzy said.
