A frontline Editorial Board member of the Boiling-Point Platform, Eddy Ademosu has bagged a Doctor of Philosophy(PhD) in Mass Communication and Media Studies at the Ajayi Crowther University, Oyo, Oyo State.
Ademosu, who recently successfully defended his thesis on *“Public Relations(PR) Practice and Brand Management in Nigeria’s Pre and Post 1996 Banking Industry”,* earned the distinction of the academic degree by conducting an indepth comparative study of the interconnectivity between the reputation techniques of PR and Brand Management in a financial industry with utilitarian service of over 68 years.
In an Abstract to the 225-page study, sighted by our reporter, Ademosu’s contribution to academic knowledge stems from the gap created by previous extant studies in the field of Financial Public Relations (FPR) with reference to brand management in the Nigerian banking industry.
The research work was jointly supervised by Prof. Muyiwa Popoola, a specialist in Communication, Media, Politics and Conflict Studies, and currently the Deputy Vice-Chancellor (DVC), Ajayi Crowther University, Oyo as well as Dr. Segun Ojo, Sub-Dean, Postgraduate School, Faculty of Communication and Media Studies.
The research work employed mixed qualitative and quantitative methodology to underscore the potency of PR’s Adequacy, Relevance and Efficiency (ARE) in bank-brand management.
The study also established that today’s PR has advanced beyond the incidental functions of the past to more of strategic communication approaches, validating the propositions of “Excellence Theory of PR” and “Four-by-Four Model of Strategic PR”.
In the study, Ademosu who is a consummate public relations and brand management practitioner of over 30 years experience (mostly in the banking industry), canvassed for realignment towards digital communication strategies to meet the future bank-brand management’s exigencies.
He also counselled PR professionals in financial service sector to devise.strategic approaches that would engender financial knowledge-based stakeholders and build their capacities.
Reacting swiftly to the development, Founder/Initiator of Boiling Point Media, Dr Ayo Arowojolu has congratulated Dr Ademosu on the successful attainment of the feat.
“This is another feather to your star-studded crown of excellence. We are happy that the Almighty God has crowned your efforts with success after years of rigorous research work. We have no doubt that this will be an impetus for you to utilize the knowledge acquired from this huge accomplishment to serve humanity better. Big congratulations to you”, Dr Arowojolu stated.
